Building a new website is time-consuming, expensive, and distracting. Yet like any marketing tool, it needs to be kept up-to-date and strategically relevant. In this presentation, explore ten specific criteria and then rate your own website: does it need an overhaul—or can it last another year? 

About Randall Craig, CSP Randall has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company.  He has been intimately involved in Internet strategy since 1994 when he put the Toronto Star online (as well as over 100 other major organizations since then.) 

Randall is faculty at the Schulich School of Business Executive Education Centre, blogs for the Huffington Post, and hosts Professionally Speaking TV. Randall is the author of seven books, including the Online PR and Social Media series, Social Media for Business and the Everything Guide to Starting an Online Business. Randall serves on the National Board of the Canadian Association of Professional Speakers and has earned a CFA, MBA, CMC, and CSP - more at www.RandallCraig.com. 

Hosted by Richard Lannon
Originally aired June 16, 2015