Sponsorship… the untapped revenue source most speakers haven’t thought of yet!

Charmaine Hammond, CSP

Speakers...imagine being able to accept "no fee" speaking engagements with the perfect audience because you have a corporate sponsor who will cover your full fee. Or, having copies of your books/products sponsored for every person in the audience at your speaking events... no more selling books/products one at a time. How would your speaking business benefit from having your printing, marketing, clothing and your favourite shoes or accessories paid for/provided by the brands you love? How many more people could your message reach through the support of corporate sponsors promoting you and your message. 

Sponsorship is a marketing relationship, and speakers have great value to sponsors looking to connect with the audiences you are in front of and serve. There are billions of dollars available in sponsorship... the trick is knowing and communicating the value you bring to sponsors, who to contact and what to say, how to build sustainable relationships with brands, and having the confidence to implement the exact steps in building sponsorship to your speaking business. In this webinar, you will learn how to identify your value, how to find sponsors whom to approach, and what to say and send to sponsors to get a yes! 

About Charmaine Charmaine Hammond, CSP, has been in the business of transforming lives and raising dreams for more than 25 years. This former Correctional Officer (yup! She worked in jails) and Corporate Dispute Resolution Expert now travels the world teaching the principles of collaboration, partnership and sponsorship. Through her business Raise a Dream Inc., co-owned with Rebecca Kirstein (serial entrepreneur), speakers are learning how to apply their techniques to secure sponsorship for their speaking business, book and product sales, travel related to speaking events/tours, and more! As a bestselling author (of 5 books & featured in 6 others) and CSP™ (Certified Speaking Professional), she has had tremendous success in finding corporate sponsors to fund her speaking and book projects/events/tours, including her printing, graphic design, venues, travel, media, technology, hotels, even her pet food and dog poop bags! She has developed sponsorship relationships with more than 40 sponsors and 60 business partners. Her recent speaking and book tour, Million Acts of Kindness, involved a 14,000 KM tour in a 32-foot sponsored motor home, hotels sponsored for the team, and more than 40 businesses and retail chains raising funds in their stores/businesses to support this movement…..A Million Acts of Kindness. She has helped her clients, including many speakers, secure cash sponsorship, get their clothes, travel, event needs, and more sponsored through the power of relationships and collaboration. 


Course Curriculum

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    Sponsorship… the untapped revenue source most speakers haven’t thought of yet!
    • Welcome
    • Sponsorship… the untapped revenue source most speakers haven’t thought of yet!