Module 9 - The Ins and Outs and Ups and Downs and Sideways of Working With Speaker Bureaus

Presented by Michael Kerr, CSP, HoF

Michael Kerr CSP is a Hall of Fame business speaker who has worked with more than 20 speaker bureaus over the course of 20 years. He has been listed by some speaker bureaus on their most requested speakers’ page, so he has a wealth of knowledge about how the speaker bureau business works. Based on Michael’s experience plus interviews with many speaker bureau owners and agents across Canada, this module covers:

• An overview of the speaker bureau business: What a speaker bureau is and what they aren’t!
• The advantages and upsides of working with a speaker bureau to grow your business
• The downsides of working with a speaker bureau
• A checklist of what you need to have ready before working with a speaker bureau for the first time
• What fees you need to be charging before approaching a speaker bureau
• What marketing materials will help you build a great impression with a speaker bureau
• A list of the Canadian speaker bureaus
• A summary of questions to ask a speaker bureau before working with them for the first time
• How to get in front of a speaker bureau and start a relationship  with a speaker bureau
• Speaker bureau pet peeves and worse: What drives bureau agents batty when dealing with professional speakers and what will get you dropped from a bureau roster
• What speaker bureau agents and owners love about speakers
• How to sustain a long term thriving relationship with a speaker bureau
  
  

Michael Kerr is the current President of the Canadian Association of Professional Speakers, Canadian Hall of Fame inductee and author of six books including "Putting Humor to Work," "Inspiring Workplaces - Creating the Kind of Workplace Where Everyone Wants to Work," and "The Humor Advantage - Why Some Businesses Are Laughing All the Way to the Bank."  Michael's programs are frequently rated as having the highest impact of any program presented at a conference. Inspiring, hilarious and relevant content are phrases repeatedly used by his clients to describe his programs.

Learn more about Michael...