Inbound Marketing and Content Development for Professional Speakers
How do people find you online? Who says you're even an expert? How can content be used to differentiate you in the marketplace? And how do you develop content efficiently... and strategically? In this CAPS Academy module, Randall Craig CSP answers these questions and more, with practical tips on building the evidence of your expertise, getting found, and doing so strategically. Modules include:
- Why Bother? A new (old) look at marketing.
- Target Audiences
- The Price - Expertise - Trust Model
- The Relationship Curve Model
- How to Generate Valuable Content Ideas
- Blog Archetypes
- Efficiency, Repurposing and Generating Awareness
- Fee vs Free Content
- Technology
- CASL awareness
- Building YOUR Relationship Curve
- Strategic Advantage of Big Data
- Next Steps: Pulling It All Together
About Randall Craig CSP
Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy.
More at randallcraig.com and 108ideaspace.com.
Module Curriculum
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1
Inbound Marketing and Content Development for Professional Speakers
- Welcome
- Lesson 1 - Why Bother? A new (old) look at marketing FREE PREVIEW
- Lesson 2 - Target Audiences
- Lesson 3 - The Price - Expertise - Trust Model
- Lesson 4 - The Relationship Curve Model
- Lesson 5 - How to Generate Valuable Content Ideas
- Lesson 6 - Blog Archetypes
- Lesson 7 - Efficiency, Repurposing, and Generating Awareness
- Lesson 8 - Fee vs Free Content
- Lesson 9 - Technology
- Lesson 10 - CASL awareness
- Lesson 11 - Building YOUR Relationship Curve
- Lesson 12 - Strategic Advantage of Big Data
- Lesson 13 - Next Steps: Pulling It All Together
Pricing Options
Every purchase includes lifetime access to this module and is accessible at your own pace.
$79.00
CAPS Members ($39.00 with coupon)+ applicable taxes