In this month's EAS, Mary Charleson, CSP looks at a strategy to leverage your media into a powerful marketing machine. Using "chalk talk" wipe board visuals Mary leads you through the 5-pillar media approach of OWNED, RENTED, EARNED, EMBEDDED and PAID media. When you use this approach, you gain greater authority, reach and engagement as an expert in your chosen field. 

Download - 5 Step Cheat Sheet To Grow Your Audience Handout https://s3.amazonaws.com/bbemail/PROD/ulib/5viofa/docs/6597b5c6-78df-d4e8-0823-a1bd2668fe31/5stepcheatsheetgrowyouraudience.pdf Mary Charleson, CSP CAPS Member, Affiliated with Vancouver & BC Chapter